Adventure. Growth. Connection. Balance.
Our emblem brings together the ideas at the heart of The Primal Edge.
- Mountains—Adventure
- New perspectives begin when we step beyond the familiar. The mountains remind us to explore, take part and discover what we’re capable of.
- Tree—Growth
- Rooted, yet always reaching. A reminder that we can keep learning, developing and finding new directions throughout our lives.
- Celtic roots—Connection
- Interwoven roots represent the connections that support us: to nature, to each other and to a sense of belonging.
- Yin and yang—Balance
- For us, this symbol is a reminder to balance effort with rest and action with reflection. Our coaching also draws on the Stoic practice of focusing on what we can influence and choosing how we respond.